Introduction
Viral Reels have become a major force in social media marketing and content creation as the digital world moves towards short-form video content. Reels have swiftly taken the lead in helping both individuals and companies interact with audiences fascinatingly because of their capacity to provide bite-sized entertainment, transmit powerful messages, and create genuine connections.
But what exactly makes reels so irresistible? What sparks their widespread appeal and keeps viewers coming back for more? Let’s discuss in this blog.
What are Reels?
Reels are short-form videos that are currently trending among all social media platforms. The term “reels” was made popular after Instagram’s adaption from Tiktok, a popular short-content sharing app.
Short-form videos, or Instagram Reels, let users record and share 15–60-second videos. Consider Instagram Reels to be Meta’s take on TikTok, providing a platform for artistic expression, entertainment, and community interaction. Reels offer a variety of editing tools to improve the content, including the ability to add music, effects, and filters. Multiple clips can be recorded, text, stickers, and filters can be added, and clips can be aligned for smooth transitions. Reels are a well-liked feature for showing skills, starting viral trends, and using engaging videos to gain a larger audience on the site.
IMPORTANT INSIGHTS:
- Instagram has almost 1.3 billion users, whilst TikTok has one billion users. There is not much of a difference, and it will probably get smaller shortly.
- TikTok only allows video content at the moment, but it is advised to keep an eye on this sector since they are also eyeing the photo industry!
- Users of TikTok can now submit numerous still photographs in a post with captions up to 2,200 characters thanks to the new feature called “Photo Mode.”
- Instagram users are older than those on TikTok. Instagram users are primarily between the ages of 25 and 34, but most are between the ages of 18 and 24.
- The owners of Facebook and Instagram, Meta Platforms, are concerned about this since younger people are avoiding their platforms more and more.
- Among Millennials, 44.6% like TikTok and 76.2% prefer Instagram. These metrics steer the audience towards Instagram more.
How is a Reel made?
A reel is quite easy to make. You do not need much equipment to make a reel. A phone and some basic editing can propel you for a good start. Reels provide people with entertainment and information while also connecting them with other people and organizations in their lives. Reels are a contemporary medium for mass communication; on Instagram, anyone may become famous for fifteen seconds. According to the latest Instagram statistics, with 362.9 million active Instagram users, India tops the list of nations with the most Instagram users.
All you need for a reel is a Capturing device with recordable features and some good ideas. A decent enough phone can give pretty good shots. A Reel can last anywhere from 10 seconds to 90 seconds. Nowadays, as the algorithm expands and updates, the reels with a minimum duration of 10-15 seconds deliver great results in engagement.
Reels with fast motion and VFX are trending on Instagram. Short reels with a good hook in the beginning can hook people’s attention and therefore reach maximum engagement.
FAQ on creating Reels on Instagram
How do I find trending reels on Instagram?
Instagram’s algorithm is a boon for content creators. To find a Trending reel or audio, simply go to Instagram’s Explore Page.
And start browsing reels, look out for an arrow symbol on the left bottom corner. This arrow denotes that the audio is about to blow up or is already trending. Create a reel using trending audio and leverage the rising wave of the trends.
How do you make trendy reels on Instagram?
Making Trending Reels on Instagram has a lot to do with visuals and suitable audio. Instagram helps creators with trending audio and creating a reel on trending audio will boost your engagement rate significantly.
Here are some key points to make a good Instagram reel:
- Catchy Hook: Start with something attention-grabbing to hook viewers in the first few seconds. These catchy keyphrases are called hooks. A good hook is a sentence that retains the viewer’s attention and helps them watch the whole reel.
- Short & Snappy: Keep it brief, around 15 to 30 seconds, to maintain viewer interest. Research has shown that between 2000 and 2015, our attention spans shrank by a whopping 25%. That’s like going from being able to binge-watch an entire season of Friends to struggling to get through a single episode of Taarak Mehta ka Ooltah Chashma. A trending reel will maintain the retention rate throughout the reel duration.
- Clear Concept: Have a clear idea or theme for your reel to make it cohesive and engaging. Good Quality content will always overpower heavy quantities of content. Brainstorm clear concepts and focus on delivering value to the audience, this will keep them coming back to you for value prospect.
- Trendy Music: Choose popular or trending songs that fit the mood or vibe of your reel.
- Engaging Content: Show something interesting, entertaining, or informative to keep viewers watching.
- Call to Action: Encourage viewers to like, comment, or share your reel to boost engagement.
- Hashtags & Captions: Use relevant hashtags and a catchy caption to reach a wider audience and encourage interaction.
- Consistent Branding: Maintain a consistent style or theme across your reels to strengthen your brand identity.
- High-Quality Visuals: Use crisp and clear visuals to grab attention, like vibrant colours or interesting scenes. High-quality visuals are the most important thing in reels. Reels are visual messengers of entertainment and value. On platforms like Instagram, where users scroll through content rapidly, the initial impression is vital. High-quality visuals immediately catch the eye and encourage users to stop scrolling and engage with the content. Trending reels often go viral, reaching a large audience beyond the creator’s followers. High-quality visuals and neat editing increase the likelihood of a reel being shared by viewers, thus boosting its virality potential. Editing the reel neatly is super important. Your viewer should not be confused with overall idea you are conveying through your reel.
Remember, the key is to be creative, authentic, and to have fun with it!
How to make reels with existing video?
To make reels with existing video, open any editing software of your choice. Drag in the existing footage and audio of your choice. Start editing it using editing tools. There you go, you have made a reel with existing video.
How can I edit my reels?
To edit your video content, You must learn to use video editing softwares to your advantage. However it is easier to create simple reels and can be done even with a phone. Although, this is what anyone and everyone can do, simple reel content is already oversaturated. To make your reel go viral, you must create something out of the box and very much interesting. Use J/L cuts, Use Sound Design to engage your audience, Use 3D Elements, compositing etc. To learn more about creating out-of-the-box video content, it is advisable to learn professional video editing softwares like Adobe Premiere Pro, Adobe After Effects, Da Vinci Resolve and Final Cut Pro etc.
CONCLUSION:
We are sure that now you are fully equipped to start your Video Editing journey. However, suppose you’re considering career options in Video Editing. In that case, Frameboxx Animation Institute is here to provide you with any necessary support to guide and welcome you in this exciting creative field.
Whether you aspire to be an Animator, VFX Artist, Graphic Designer, Web Designer, or VR Specialist, Frameboxx offers the right courses to kickstart your career. As the world digitalizes, VFX and Compositing continue to be an everlasting form of animation & entertainment. This is a worthwhile opportunity to build your career in the visual effects industry.