Introduction:

As communication is getting easier, businesses require more and more individuals who can reach out to their audience and convert them into potential customers. Among a plethora of strategies available, Social Media Marketing is one of the most rewarding and competitive techniques.  Social media marketing is a potent instrument that is now expanding the face of digital marketing. Are you one of the individuals interested in expanding your creative career into other lucrative subdomains? Social Media Marketing is one of the booming industries in the field of marketing.

In this digital age, when technology is evolving so rapidly, businesses are constantly looking for novel approaches to reach their target audience. This demand has increased ever so largely that SOCIAL MEDIA MARKETING has taken over about 60% of the marketing industry. However, What distinguishes Social Media Marketing from Digital Marketing and How can you learn Social Media Marketing, are some topics we will touch upon in this blog.

What is Social Media Marketing?

Social Media Marketing is the use of social media platforms to sell a product or a service. To do this, Social Media Marketers plan content that will be liked and shared by the target audience. Various tools and techniques are used to monitor each content’s performance like engagement, audience retention etc. Social Media Platforms are getting very diverse. However, we focus on leading platforms like Facebook, Instagram, YouTube, LinkedIn etc. 

If your brand/ business comes up with a new product or a service and publishes it on your socials, that is social media marketing. If you interact with your customers’ comments, that is social media marketing. Our main focus is to sell a product or service through social media as a medium. If you deliberately create engaging content and bring in more customers, that’s social media marketing too. 

This form of marketing has its perks and chaos. However, it requires specific skills like Social Media Management, Content Generation, Ideation etc.  There’s a range of courses available to learn marketing and management. However, it is not difficult to learn these invaluable skills.

Why is Social Media Marketing is important?

This technique has revolutionised the way we perceive products. This has boosted the visual aesthetic of brands, thereby, fostering relationships and building better engagement with fellow audiences.

• Build brand awareness: This builds brand awareness for our ideal customers and potential clients. This helps make the brand more trustworthy and engaging. Using Social Media Marketing also enhances your Brand Voice.

• Cost-Effective: Social Media Marketing is highly cost-effective. Unlike traditional marketing, where a small newspaper ad can eat up a significant portion of your budget, it offers superior results at a fraction of the cost. This makes this technique more affordable.

• Improved customer engagement: Social media platforms serve as the common ground for brand and customer engagement. Brands do foster more loyalty by being active on their socials. 

• Social media advertising: With advanced targeting options and custom ad formats, we now have better control over reaching our target audience. By creating compelling creative content, we can target and retarget our audience, drive conversions and amplify our message to wider audiences than traditional advertising. Traditional Advertising does reach the local audience, but it does not necessarily reach our target audience, risking retention rate.

• Better traffic: Social Media Platforms are excellent sources of traffic for businesses and brands. As your brand’s online presence strengthens, you are more likely to garner more leads by creating interactive content. 

Boosted SEO Ranking: SEO means Search Engine Optimization. Search Engine Optimization is a method of helping search engines understand your content and help users find your website.

FAQ on Social Media Marketing

Can Social Media Marketing really help my business?

Yes, it is a powerful way to invite new customers to your business. Learning this skill boosts your engagement rate and creates more value for your business.

Who uses social media marketing?

This is heavily used by 95% of online business models. Various businesses, Marketing professionals, digital agencies, Influencers, Non-Profit Organizations, Public Figures and even educational institutions use Social Media Marketing to raise awareness for their brands and causes. In general, a diverse variety of people and businesses utilize social media for various unique purposes.

Can I do graphic design with marketing?

Yes, It is a wise decision to take up graphic design courses along with marketing. This set of skills is bound to set you apart from the crowd. Companies prefer to hire individuals who are multiskilled in Graphics Design as well as digital marketing. Graphics Design and Social Media Marketer are a powerful combination to hold. Learning Graphics Design can be difficult for a beginner. You can learn graphics design by yourself, but, learning graphics design from industry experts will save you years and years of trial and error. 

Where to learn Graphics Design from?

To learn all the nooks and crannies of Social Media and Graphics Design, It is best to join a course that provides you with a compatible and customisable course. Frameboxx Animation Institute provides you with one of the best courses that suit your needs. Our Expert Programs as well as Degree Programs might be one of the best decisions you take for your career. Our Industry Experienced trainers along with a practical curriculum provide a kickstart for your success.

Why Frameboxx Animation Institute?

Frameboxx 2.0 stands strong on the International Standard of Quality Education and Job Oriented Training by being a pioneer of the “Top 25 International Animation Schools and Colleges 2020 by Animation Career Review”. Animation Career Review is an online, independent, and authentic company. It is one of the most genuine information sources for education domains of Animation, VFX, Gaming, and other related Digital Arts. It is widely used by many aspiring students.

Nurturing over 5000 young minds, Frameboxx Animation Institute has proved its excellence in honing the talents of young minds while getting them ready for the industry.

Conclusion

In conclusion, For individuals passionate about Graphics Design, enrolling in our Specialization as well as Degree courses at Frameboxx Animation Institute can be the first step towards a fulfilling career. Our commitment to nurturing talent, coupled with an industry-focused approach, ensures that our students graduate with the skills needed to thrive in the competitive film landscape.