Graphic designing is a creative field that plays an important role in shaping the visual presence of businesses and individuals. There are different types of graphics design used to serve. Every design has a different purpose and catering to specific needs. So understanding the different types of graphic design is essential for professionals in designing industry.
In this article, we’ll explore various types of graphic design and their unique characteristics.
Before we dive deep into the various types of graphics design, Let’s bring it back to the basics! Shall we?
What is Graphic Design?
Graphic Design is the elemental use of visual imagery to deliver a message to the audience. The person who practices Graphic design is called a Graphic Designer. Graphic Designers use photos, graphics, illustrations, text, and other design elements to convey the required message.
There is not one rigid way to do that. And that’s why there are several types of Graphics Design that are correlated to each other but also have their own unique speck.
These types often overlap and require unique abilities and skills to unleash their own magic.
There are various categories that a graphic designer can hold expertise in.
6 Types of Graphics Design:
1) Branding Design:
Every company or brand has distinctive features that make the brand stand out among others. The logo design of a brand is not the only attribute that contributes to the overall success of the brand.
Mostly, corporate design is focused on building the company through its morals and values, Branding Design is focused on the overall unity in the designs, these add up to form a brand identity that conveys the message and feel of the brand to the potential customers.
Designers who work in Brand Design collaborate with business stakeholders to create logo designs, mockups, typography, color palettes, visual hierarchies, and spacing to build a certain brand personality.
Most designers are unaware, that while logo design and corporate stationery design is a must, Professional designers also create a Visual Brand Guidebook. The Visual Brand Guidebook is a set of guidelines, always to be followed in future designs. This guidebook doesn’t necessarily have to be long, It is useful to guide the new designers to align their work with the brand’s personality. The guidebook contains best practices to be applied across various social channels.
2) Marketing and Advertising Graphic Design:
All businesses thrive on advertisements. A great advertisement is one which focuses on the psychology of the customer, and the strategic placement of call-to-action buttons.
People love to watch visual content rather than read it. The most common example is educational videos. Research shows that if there’s a research paper published on either side along with a video illustrating the same content. 92% of the viewers chose to watch the video instead of reading the article.
Why does that happen?
One of the reasons is that people find graphical content more engaging along with some important bare-minimum text to convey the information better.
Marketing and Advertising Designers work with Content Writers and marketers to ensure consistency with the brand voice and the visual hierarchy of the elements.
A Call-to-action is a statement that tells the customer what to do after viewing your advertisement. These are statements like, “Buy Now, Book Today, Order Online, Only 5 pieces left, Add to Cart” etc.
They direct the potential customers to take an action based on the ad that they saw. This converts them into leads and hence, the purpose of advertising is fulfilled.
Marketing and Advertising designers are required to create digital as well as traditional design assets. Digital marketing assets like Social Media Posts, Youtube Thumbnails, Posters, etc.Traditional Assets like Vehicle Wraps, Hoardings, Banner, Pamphlets, and much more.
More Assets include:
- Postcards and Flyers
- Magazine and Newspaper Ads
- Posters, Banners and Billboards
- Infographics
- Brochures (Print and Digital)
- Vehicle Wraps
- Signage and Trade Show Displays
- Email Marketing Templates
- PowerPoint Presentations
- Menus
- Social Media Ads, Banners and Graphics
- Banner and Retargeting Ads
- Images for Websites and Blogs
3) Motion Graphics and Animation Design
Motion Graphics is the subtle movement of static graphics. This is a booming arena of the Graphic Design industry.This includes animation, typography, imagery, video, audio, and other effects that are used in the television and film industry. Nowadays, the motion graphics industry isn’t only limited to film and television but has expanded to the social media industry too. All of the content you consume consists of 80% video and animated content.
Motion Graphics has grown to be one of the newest areas of graphic design and is found across all digital and social media platforms which has created tons of new opportunities and creative freedom.
Examples:
- Title Sequences and End Credits
- Advertisements
- Logo Introduction
- Logo Animation
- Promotional Videos
- Tutorial Videos
- Websites
4) User Interface Design
UI stands for “User Interface”. User Interface is basically designing the visual platform where the user will be interacting with a service for the most time. UI refers to the visual elements like Buttons, Icons, and Toggles that you interact with on a website. It is required to design a User Interface with utmost importance because it is directly linked to how the client/user perceives a brand.
A User Interface includes everything that a user interacts with -from the splash screen to the checkout page, the user’s visual experience needs to be streamlined. It is not a great sign if your customers are getting lost in your interface design. Keep in mind to specifically place elements according to their visual importance.
As we are becoming heavily reliant on digital products/services, companies, and high-tech businesses are prioritizing UI design to enhance the overall journey along with deriving more sales and engagement.
Examples:
- Web Page Design
- Theme Design (WordPress, Shopify, etc.)
- Game Interfaces
- App Design
5) Publication Graphic Design
Publication Graphics are long-form pieces that interact with the audience to convey some information to the audience. Earlier, the publications were restricted only to the monthly subscribers of the magazine usually distributed physically. As the technology is advancing, now we have the freedom to read these beautiful publications digitally. Concepts like Digital E-Books, Kindle, EPUB Pdfs have affirmatively transformed the landscape of Publication Design.
Publication designers work with the editorial department to create appealing graphics and include long pieces of content. It need to have a strong grasp on topics like Layout, Organisation, Typography, Minimalism, Visual Hierarchy, Design Principles and color schemes.
Publication Design is a classic medium of design- Books, newspapers, magazines, brochures, printable sheets and newspapers too.
Examples include:
- Books
- Newspapers
- Newsletters
- Directories
- Annual Reports
- Magazines
- Catalogs
6) Illustration for Graphic Design
While Illustration is not technically a part of Graphic Design, they are kinds of inseparable. Designers create compositions to communicate and solve design problems whereas Graphic artists and illustrators create original pieces of artwork.
You must have seen the promotional advertisements and posters of games, films, movies, and huge brands, they have such incredible cover art on their graphics. No wonder, how is it created, it is created by Graphic Illustrators. Their art takes several forms, from fine art, and decorations to creating fantasy worlds to invite the customer into their space.
Example:
- T-shirt Design
- Graphic Patterns for Textiles
- Motion Graphics
- Stock Images
- Graphic Novels
- Video Games
- Album Art
- Book Covers
- Picture Books
- Infographics
- Technical Illustration
- Concept Art
Conclusion:
In conclusion, There are various types of Graphics Design. You can pick one and attain mastery in it, or you can choose to be a person with multi-faceted skills. All of these types use the same design sense if not different. It is easier than ever to get into this field and create appealing visuals. If you are passionate about learning Graphic Design, Frameboxx is one of the leading institutes for honing creative skills in individuals. Whether you’re looking for a short-term commitment or a comprehensive degree program, we have the right course for you. Unleash your creativity, build a unique portfolio, and step into the world of graphic design with confidence. Frameboxx is not just an institute; it’s a launchpad for your creative success.
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